Free live webinarSame team, more pipeline: AI-powered marketing for Dynamics 365 · Wed 11 Nov · 1:00pm ET · with Microsoft MVP Mark SmithSame team, more pipeline · 11 Nov
Save my seat →
Click is a good builder: drag-and-drop designers, a visual journey canvas, lead-scoring rules you configure. Every hour of output still costs an hour of assembly. ThinkingStreams starts from a brief instead — describe the campaign and review what comes back, grounded in your brand and your CRM.
Everything we say about Click is quoted from clickdimensions.com, checked on 6 October 2026. Everything we say about ourselves is in our documentation or demonstrable in a demo.
Click is not a bad product and this is not a page about bugs. It is a page about a change in the job: marketing teams are expected to produce several times the output they were two years ago, with the same headcount, and no builder closes that gap by being a slightly better builder.
The rows that matter are about how the work gets done, not about feature checklists.
| ThinkingStreams | Click (ClickDimensions) | |
|---|---|---|
| Making a campaign | Describe the goal and the audience. Get a plan with drafted emails, SMS and pages to edit or reject. | Drag-and-drop designers and a visual journey builder. You assemble each asset. |
| Where AI sits | The substrate. Campaigns, segments, journeys and reports all start from something you said. | Their features page describes builders; it names no AI capability as of 6 October 2026. |
| Brand consistency at volume | Business DNA grounds every agent in your voice, positioning and audience, so the tenth draft sounds like the first. | Templates and your own review. |
| Recurring work | Routines run the repeating work that was never a customer journey — weekly sends, reporting, list hygiene. | Journeys you wire for contact-triggered automation. |
| Reporting | Ask a question in plain language and get the report. | Dashboards and analytics you configure. |
| Staying in control of the AI | Guards set what agents may do; approvals gate anything that sends. | Not applicable. |
| Where marketing data lives | Your choice: Standard, Virtual or Elastic. Virtual stores nothing in Dataverse. | “All marketing data and activities are managed directly inside Dynamics 365.” |
Two years ago a marketing team shipped a campaign a month and that was respectable. Now the same team is asked for campaigns per week, across more channels, personalised further, measured harder — with the same headcount, or less.
Nothing in the builder generation of marketing automation closes that gap, because the unit of work is unchanged. A better drag-and-drop editor still costs you an afternoon per email. The gap is not a productivity problem you can solve by assembling faster. It is only closed by not assembling.
This is the whole thing. You tell ThinkingStreams the goal, the audience and the offer, in the words you would use to brief a colleague. It comes back with a plan: the sends, the timing, the segments, and drafted emails, SMS and pages against them.
Then you do the part only you can do — judge it. Change the ones that are wrong, throw away the ones that miss, approve the rest. The time goes into the decisions rather than the assembly.
Generic AI writing is why most marketers tried a tool once and went back to doing it themselves. The output was plausible and nothing to do with them.
Business DNA holds your positioning, voice, audiences and tone, and every agent is grounded in it. Agent memory keeps what it learns about your business and about you, so the correction you made last month does not have to be made again. The drafts are not generic because the thing writing them is not generic.
We are not going to pretend otherwise. If every marketing record is a Dynamics record there is no sync to break and no second system to administer — their site says plainly that “no external syncing is required.” They have been serving Dynamics teams for a long time and 3,000-odd organisations is not an accident.
If what you want is a reliable builder that lives inside Dynamics and never surprises you, they built that deliberately and they built it well. The question is whether a better builder is what the next two years ask of you.
This is the flip side of the same decision. Sends, opens, clicks, bounces and form submissions are the fastest-growing data in a marketing environment, and under Click they grow against the capacity your sales data uses.
We let you choose. Data push writes the same engagement records into your environment — as Standard tables, as Elastic for very high volume, or as Virtual, where nothing is stored in Dataverse at all and your environment reads from us on demand.
Your existing email templates come with you, and you move them yourself. Template import is a feature in the product, not a professional-services engagement you book and wait for.
The import does the fiddly part. Merge fields written in another tool's conventions — *|FNAME|*, %%first_name%% — are converted to this platform's form. Your old unsubscribe link stops working the day you leave, so the import repoints it at your unsubscribe URL while keeping the footer design you already have. Scripts, forms and tracking widgets are stripped, because mail clients block them anyway; your layout, styles, images and Outlook-specific markup are kept exactly as they were. Anything it cannot map becomes a flagged placeholder, and it tells you precisely what it changed — nothing is silently filled in for you.
After that an imported template behaves like any other: it lands in the Library, you can @-mention it in a session, clone it into a campaign, or ask the assistant to change it.
Your leads, contacts and marketing lists are not a migration problem at all. They stay in Dynamics, which is where they already are.
No, and that distinction is the entire point of the page. The starting state of a campaign here is a brief, not a blank canvas. If we had added a generate button to a drag-and-drop editor, you would still be assembling, just with a shortcut.
That is what Business DNA is for: your positioning, voice, audiences and tone, held once and applied by every agent. Agent memory keeps your corrections so you do not repeat them. Judge it in a demo with your own brief — it is the fastest way to find out.
You do. Guards set what agents are allowed to do, and approvals gate anything that sends. Nothing reaches a customer because an agent decided it should.
Yes. The product was called ClickDimensions and their site now presents it as Click. We use both names because most people searching still use the old one.
We cannot give you a like-for-like comparison: Click does not publish pricing on their site, and third-party aggregator figures are often stale. Ours is public — from $650 USD a month on an annual commitment, selling the intelligence rather than seats or contacts.
Not a canned one. Give us a campaign you actually have to ship this quarter and watch what comes back.
Prefer to talk first? Book a demo or get pricing from the top of any page.
