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Same team, more pipeline: AI-powered marketing for Dynamics 365 · Wed 11 Nov · 1:00pm ET · with Microsoft MVP Mark SmithSame team, more pipeline · 11 Nov

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CRM Integration

Your CRM stays the system of record.

ThinkingStreams syncs leads, contacts, and marketing lists both ways. Marketing works here; your revenue team keeps working where they always have.

Two-way sync

Connected in minutes, mapped by AI.

Connect through a secure sign-in and AI matches your CRM's fields to ThinkingStreams's, matching existing ones or proposing custom fields where it needs to. Review the mapping, activate, and from then on your leads, contacts, and marketing lists stay current in both directions.

  • AI field mapping, proposed for you to review
  • Leads, contacts, and marketing lists kept in sync
  • Microsoft Dynamics available today
Data push · Dynamics 365 for Sales

Send the marketing story back into Dataverse.

Sync keeps your leads and contacts current. Data push adds the other direction: the emails you sent, how each person engaged, the texts, and the forms they filled in — written into your own Dataverse environment and attached to the Contact and Lead records your sales team already works in. It arrives as a managed solution, so nothing is added to a Microsoft solution and no existing table is modified.

  • Emails, SMS and form submissions on the record, not in a separate tool
  • Standard, Virtual and Elastic tables — you choose how it is stored
  • Virtual stores nothing in Dataverse, with no storage or API-entitlement cost
  • Off until you turn it on, and only for Dynamics 365 connections
Pick how it is stored
Standardordinary Dataverse tables
Virtualnothing stored, read on demand
Elasticbuilt for very high volume
Managed solutioninstalls alongside; no existing table changed
Built for Dynamics teams & partners

A modern marketing layer on your Dynamics data.

Replacing a legacy marketing tool, or bringing agentic marketing to your Dynamics customers? ThinkingStreams is built for the move: bring your leads, contacts, and marketing lists across, keep Dynamics as the system of record, and start on managed hosting during Public Preview.

  • Keep Microsoft Dynamics as the system of record
  • Migration assistance for templates and journeys during Public Preview
  • A clean fit for Dynamics 365 partners and their customers
Built for Dynamics teams & partners
Dynamicssystem of record
Leads, contacts& marketing lists
AImatches your fields
Managedhosting in Public Preview
FAQ

Questions, answered.

What does ThinkingStreams sync?

Leads, contacts, and marketing lists, both ways. We do not sync activities or campaign results. Your CRM stays the system of record for everything else.

Which CRMs are supported?

Microsoft Dynamics is available today. Need a different CRM? Submit the connection request form and tell us which one, and we'll scope it with you.

How does field mapping work?

AI matches your CRM's fields to ThinkingStreams's for you, matching existing fields or proposing custom ones. You review the proposed mapping before you activate, so nothing maps by surprise.

Does ThinkingStreams replace my CRM?

No. Your CRM stays the system of record. ThinkingStreams is the marketing layer on top of it, syncing leads, contacts, and marketing lists both ways.

Public Preview

Bring ThinkingStreams
to your team.

We're onboarding B2B marketing teams during Public Preview. Tell us a little about your team and we'll be in touch.

Prefer to talk first? Book a demo or get pricing from the top of any page.