Blog post

A blog post is a long-form article for your website or content hub — the kind of piece you'd publish to share expertise, announce news, or bring in readers through search. Create one when you want a full article, not just a short caption or message.

How to create one

Start a session and describe what you want the post to cover. Pulse's "New report" is a good place to start if you have a general idea but haven't settled on a specific topic yet — the assistant can suggest headline ideas based on your business. If the post is tied to a specific campaign, that campaign's chat is a good place to start instead, since the assistant will already have relevant context.

If your topic is broad ("write about marketing"), the assistant will offer a few specific headline ideas tailored to your business rather than guessing. Two decisions are always yours: whether it should research the web before drafting, and whether the post gets a hero image. It asks you both unless your request already says (for example "cite recent statistics" or "text only, no image"). Then it shows you the brief it inferred — audience, main keyword, tone, target length, call to action — and you confirm or adjust it in a single step. Describe the tone, target length, and audience you have in mind. See Using AI sessions for general tips on writing a good prompt.

Example prompts

@[Name] below stands for an @-mention: type @ in the composer and pick the real saved file. See Pointing at your own data.

Quick

• "create blog post"
• "create a blog post on the advantages of using AI agents in lead generation"

Fully specified

• "Write a blog post on the top 5 mistakes small businesses make with email marketing. Audience: first-time customers, not marketers. ~800 words, friendly and concrete, one takeaway per section, no jargon."

Built on something you already have

• "take some ideas from [url] and write a new blog post from them"
• "Write a deep-dive post explaining our new integration feature for readers who want more than the launch page's summary. Lean on the material in @[Saved research file]."

What happens after you ask

If your topic is broad the assistant asks you to pick one; it asks about web research and a hero image unless you already said; then it confirms the brief in a single question and writes the full article, including a title and supporting structure suited for reading online and being found through search. Every draft is reviewed once against an SEO and readability checklist. Blocking problems are fixed before the post is saved; smaller suggestions are listed in the reply so you can apply the ones you want.

The draft lands in your Library, ready for review. Nothing is published to your website automatically — you can read it over, ask for revisions, or edit it yourself. Once you're happy with it, publishing it is a separate step you take when you're ready.

Undo and earlier versions

If a change to a post isn't what you wanted, click Undo in the preview panel, open History to go back to an earlier version, or ask the assistant — see Version history. If the post is already published, the assistant tells you that going back changes the post in the app, not any copy already exported or posted.

In the preview panel

Open the post to see its preview panel. Click the pencil icon to edit the text directly — changes save automatically as you go. When you're ready to publish it elsewhere, download it as Markdown, HTML, or Word from the toolbar. Close exits the panel.

FAQ

Q: How long can a blog post be? A: Tell the assistant your target length — for example, "around 600 words" or "a longer, in-depth piece" — and it will aim for that. If you don't specify, it will choose a length that fits the topic.

Q: Will the assistant make up facts or statistics? A: No. If it includes research or statistics, it only uses information it has actually looked up. It asks whether you want web research before drafting (unless your request already says); either way it won't fabricate numbers or sources.

Q: Does the blog post get published automatically once it's drafted? A: No. It's saved as a draft in your Library. You review it, make any edits you want, and only then take the separate step to publish it.

Q: What file formats can I download the post in? A: Markdown, HTML, or Word, from the preview panel's toolbar.